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tarunTarun Gupta is a leading SEO Experts and Internet marketing Specialist who has been a part of the SEO industry since 1998 and has been ever since contributing to the success of companies world wide. The SEO Training program is an effort to help all aspiring professionals who wish to make it big in the SEO industry. The SEO training program has been drafted and conducted by the man himself.

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Google Keeps Changing its Algorithm

Has anyone noticed a big SERP change in Google in the last few days? It appears that Google is updating its algorithm, as the result in the SERP is varying drastically for a particular site. It has been noticed recently that people are either complaining or admiring a major shift in their rankings over the past 24 hours. We now know that directory submission is important but not as much as before. For a top ranking on SERP we have to improve the information of the site and make the content appear fresh. Those who have worked really hard to gain links through the right way by writing great content will probably attain a rank in the SERP but those with cheap links and poor content will fade away fast from the SERP.

Recently it is found that there are some ups and downs in the SERP of Google and regarding the static ranking order. The reason behind it is the presence of Google’s Regularly Scheduled Programming. It is assumed that Google will update page rank of all sites and blogs more frequently and will consider fresh content for ranking. It will remove unusual sites from SERP and will compare all the content and keep the most recent content in the ranking page.

It is known that content is king and presently Google is laying more emphasis on sites with relevant content. Sites with tons of links but with very little content will have a tougher time now. Google will pay a special attention to artificial links and according to Cutts, Google Universal Search will continue to expand its factors and webmasters have to think beyond basic SEO.


37 Responses to “Google Keeps Changing its Algorithm”

  1. Expert SEO Services Says:

    Hi,
    Exactly sir, i seen Google change her algo as PR update point of view.

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    Thank you for your help!

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    I searched on google and I had a hard time located the right info….until I found your blog.

  8. AndrewBoldman Says:

    I really liked this post. Can I copy it to my site? Thank you in advance.

  9. Dan Says:

    I’ve noticed that they changed the algorithm again (June/ 2009) - One day a site is 11 for a particular keyword and the next day, it gets bumped back to 90 and then a few days later, it’s back up to 16.

  10. Jessica Says:

    Well, it’s pretty much straight that google wants to lower the value of PR in the mind of people.. basically, people do anything to get high PR and then sell links so fluctuating PR on random basis might lower the value of PR and poeple might start giving more importance to other factors (site visitors etc..) before buying the links / ads.

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    How do I add this to my RSS reader? Sorry I’m a newbie :(

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  21. Darren Habel Says:

    Very insightful post. I am going to link to it in my new blog.

  22. high google rank Says:

    Magnificent remark about seo. I’m frankly dumbfounded that it has not been enunciated earlier.

  23. Joe Chambers Says:

    This is classical in terms of search engines. Naught looks to rag towards it compared to this.

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  25. easy niche keywords Says:

    Brilliant article about google. I’m honestly incredibly surprised that that has not been stated before to such great lengths.

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  29. senuke detonator Says:

    Very good reasons but there is one Id like to know more about like I told you Im new to tis blogging thing altho I have posted several blogs I still have lots to learn and Im interested in the one that says go back to your old posts and edit them for SEO like what do I edit to make them better any words in particular I should add ? Like I said Im such a dummie at some things and SEO I do not understand thanks your article was interesting.

  30. rankpay promo code Says:

    I think that as time goes on, factors of on-page and off-page SEO will change as we think it. I think we will see a transformation towards user metrics in deciding SERP results. That combined with advanced personalized SERP results and we’ll be seeing a huge change of the users experience with Bing and the other SEs. Every search result will not be made alike, just look at things like user involvement, bounce rate, bounce time, etc… Put your energy on a better site all around, and I think you’ll see better results in 2010.

  31. Nathanial Guice Says:

    I came upon your blog by chance and now I am convinced that divine Providence led me there.

  32. Betty Says:

    Great post about Google. Keep up the good work.

  33. Deangelo Lenord Says:

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    Google has been incorporating results from its vertical search engines into its main Web results for a while now. Earlier, however, the results from, say, news search were clearly differentiated and published at the top of the organic results. Where Un…

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    Google Keeps Changing its Algorithm - Turmoil Surrounding … says it all, the rest i found gibberish….

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